Thanks to Mark Bernhardt I've been able to recognize advertising as another socio-cultural innovation that wields great power in society. Unlike race, gender, and the rule of law, however, advertising is wholly of the modern age.
I'll have to gather my thoughts about this before I can write at length, but I wanted to pen blog the idea while it was still fresh.
At this point though it seems so obvious that advertising is indeed a socio-cultural innovation that I'm ashamed I didn't recognize it as such sooner.
Note to self: elaborating on how advertising is a socio-cultural innovation will help me in my quest for a working definition of socio-cultural technologies, i.e., stating the ways that it functions as such will help me identify the crucial criteria...
